Saturday, June 25, 2011

How much activity is enough?

During the listing process, we keep a close eye on web-stats for each and every property. We monitor search results from the major search engines as well as our local MLS. This aspect of the marketing process is more of an art than a science. This is an example of a property we put on the market 2 days prior to this screen shot being taken. This screen shot shows that there were 919 prospective buyers who are actively searching for properties that were triggered when this home hit the market. This means their search criteria fits what this home has to offer.

Michener-activity

Furthermore, 1583 emails were sent with this property in the email. This is the biggest number I have ever seen on one of our listings. The truth is, with this property, we received 2 offers within 15 hours of hitting the market, and another 2 within 48 hours. We had over 15 showings in the first 2 days. This is a rare case but don’t forget…Good Deals Never Last!!!